Creative & Communicative
Strategy Platform
PROJECT
MASCOT / U-HODL
the brand's first jewelry
crypto wallet.
Main purposes
Create content and sharing useful information to attract the attention of the target audience.

Making the target group impressed and remember the product and brand and change status from readers to customers.

Actual challenges facing the brand and our team at the launch stage as the first step of the company's communication strategy:
Initial pre-sales launch
and further support
1
Formation of a positive attitude
among the target audience
2
Сompetitors repositioning
3
We're have identified
Description of the segments of the target audience, social development and geo + target
portrait of each segment)
AUDIENCE
What the brands
gives the audience
PROBLEM
What the
audience needs
INSIGHTS
What each TA segment values for the brand, how big it is and what
key benefit of the product we need to communicate to it
TA RESEARCH
Short analysis of the key brands & products that are available in the relevant markets
COMPETITORS
KEY BENEFITS &USPs
MASCOT BLACK is the brand's first jewelry crypto wallet.
Fingerprint is the product's killer feature that
we show & communicate
to each TA segment
POSITIONING
We create references
of a new financial industry.

We produce jewelry crypto
wallets — awesome & secure.

Manufactured in Switzerland / Singapore for the entire world
NAMING
MASCOT / U-HODL
Brand's and product's naming offers based on the positioning and the key benefits
MANIFESTO
We're created super-national brand
idea that relevant to the all TA segments.

The world was on the threshold of a major paradigm shift, and you can feel it everywhere. AIl & robots, shared economy & decentralization. And of course, cryptocurrency. We are all the frontiers who already one step in the future / ahead.
We created MASCOT — the most substantial
digital wallet in the world.

Welcome to the future, where only you can control your assets & finances,
without 3rd parties, but still under the most reliable protection.

The future in which only you know the price of your success.
The future that you hold at your fingertips. The future
that is unknown to anyone but you, until you decide otherwise.
MANIFESTO
We're created super-national brand idea that relevant
to the all TA segments.

The world was on the threshold
of a major paradigm shift,
and you can feel it everywhere.
AIl & robots, shared economy & decentralization. And of course, cryptocurrency. We are all
the frontiers who already
one step in the future / ahead.
We created MASCOT — the most substantial digital wallet in the world.

Welcome to the future, where
only you can control your
assets & finances, without 3rd parties, but still under the most reliable protection.

The future in which only you
know the price of your success.
The future that you hold at your fingertips. The future
that is unknown to anyone
but you, until you decide
otherwise.
We move each TA to this
page from the different channels:

1. SMM media + paid promo —
in brand's own SMM accounts (YouTube, Instagram, Facebook, Twitter)

2. Influencers (to tell their
followers about our product) —
in their SMM accounts

3. Kickstarter campaign (option)

In each of the channel
we show the product
and tell about its key benefits.
That content materials and activations will be bound
into the campaign, executed
in a single style and complement each other in terms of communication of the whole message
CHANNELS OF COMMUNICATION
On the pre-sales launch the brand
runs an interactive landing page
as the key platform
of communication.
We move each TA to this
page from the different channels:

1. SMM media + paid promo — in brand's own SMM accounts (YouTube, Instagram, Facebook, Twitter)

2. Influencers (to tell their followers about our product) —
in their SMM accounts

3. Kickstarter campaign (option)

In each of the channel we show the product
and tell about its key benefits. That content materials
and activations will be bound into the campaign, executed
in a single style and complement each other in terms of communication of the whole message
CHANNELS OF COMMUNICATION
On the pre-sales launch the brand runs an interactive
landing page as the key platform of communication.
CONTENT
Ideas of content materials for different channels.

During the key pre-sales launch activation and further, we publish the different types of content materials:

1. Emotional videos (catchy enough to challenge
virality) — in every channel

2. SMM visuals (arty, catchy enough to challenge virality) — brand's SMM + SMM of media (special projects) and influencers

3. Benefits visuals (highly focused to be used in
media above) — in every channel
CONTENT
Ideas of content materials
for different channels.

During the key pre-sales launch activation and further, we publish the different types of content materials:

1. Emotional videos
(catchy enough to challenge
virality) — in every channel

2. SMM visuals (arty, catchy
enough to challenge virality) — brand's SMM + SMM of media (special projects) and influencers

3. Benefits visuals (highly
focused to be used in
media above) — in every channel
RESULT
Tough and authentic creative & communicate
strategy platform with a unique style and atmosphere.
Drives all TA segments
and to purchase the product through different content & activations on the relevant channels
2
Initials pre-sales launch
and provides a further support
1
3
Stands afar from the key competitors
RESULT
Tough and authentic creative
& communicate
strategy platform with
a unique style and atmosphere.
Drives all TA segments
and to purchase the product through different content & activations on the relevant channels
2
Initials pre-sales launch
and provides a further support
1
3
Stands afar from the key competitors
ИП Коновнин Антон Вадимович
ИНН 143520430564
Новая Басманная улица, 23С2
+7 (985) 099-50-85